I work with both academic research and practice in Service Design field with specialization in Design for Sustainability and User Experience

In the last 15+ years, I've gained experience across the entire cycle of digital service and products, with a variety of organizations and challenges, such as digital transformation, user-centered design, circular economy, transparency and responsibility, design operations and education. 

I've acted as strategic designer and research lead. My specialties includes structuring and standardizing projects and processes, systematizing research and knowledge, and shaping design scenarios and ux architecture.

PhD in Design  at the Federal University of Paraná (UFPR)/Brazil. I'm part of the UFPR Design Lab - Design & Sustainability Research Center (NDS) and my doctoral research explored the intersection of transparency for sustainability and service design, to contribute with theory and practice in the field. I’m a member of the LeNS (Learning Network on Sustainability), the Brazilian Food Design Community (FDBR), and Service Design Lab UFPR. I teach and mentor in the university Design degree programmes.

I hold a Master's of Science (MSc) in Service Design for Sustainability (with honours), a professional specialization in User-Centered Design and a Bachelor (BA) in Computer Engineering.

Design for Sustainability

Design for Sustainability (DfS) is a catalyst to trigger and support innovation to help with enviromental, social, economic challenges that we are facing. I mainly work with services approaching sustainable behaviour and product-service systems, in the context of business and cities.

Transparency Design

Transparency is one of the key ethical principles to enable more sustainable futures, implying in openness, communication, and accountability of social, environmental, and economic aspects.  Transparency is my main research topic since my Masters and PhD, contributing with theory and practice of it's application to Design field. 

Service Design

The practice of designing services with a holistic and highly collaborative approach to generate value throughout the service’s lifecycle. I approach service design as the organizational setting or configuration of the system that makes the service provision/delivery/offering possible.

UX Architecture

Articulates structures and flows for building information-oriented digital environments that are easier to find, understand, use, etc. I approach it by integrating information architecture with digital service design, supporting experience strategies.

Experience

Education