Marcella Lomba Nicastro

Portuguese

Consultant and Researcher, working with Strategic Design to structure and implement projects and processes in a public policy program aimed at bioeconomy. I also work with Project Management and Technical Leadership of the team.

PhD in 'Design of Production and Usage Systems for Sustainability' with focus on the integration of transparency for sustainability on the design of digital services enabling a circular economy.

In the last 20+ years, I've gained multidisciplinary experience working with organizations from the private and public sector, systematizing methods and tools for conducting design research and practice, modeling and redesigning product-service systems for addressing sustainability.

Key competence in the area of sustainability: strategic and service design, communication and transparency, user experience and user-centered approaches, program-project-process management, design management, research and education. Background: circular economy and waste management (fashion and e-waste), territorial bioeconomy (food and tourism value chains)

I’m a member of the LeNS (Learning Network on Sustainability) and the Brazilian Food Design Community (FDBR).

I hold a Master's of Science (MSc) in Service Design for Sustainability (with honors), a professional specialization in User-Centered Design, and a Bachelor (BA) in Computer Engineering.

Design for Sustainability

Design for Sustainability (DfS) is a catalyst to trigger and support innovation to help with enviromental, social, economic challenges that we are facing. I mainly work with services approaching sustainable behaviour and product-service systems, in the context of business and cities.

Transparency Design

Transparency is one of the key ethical principles to enable more sustainable futures, implying in openness, communication, and accountability of social, environmental, and economic aspects. Transparency is my main research topic since my Masters and PhD, contributing with theory and practice of it's application to Design field.

Service System Design

The practice of designing services with a holistic and highly collaborative approach to generate value throughout the service’s lifecycle. I approach service design as the organizational setting or configuration of the system that makes the service provision/delivery/offering possible.

Information Architecture

Articulates structures and flows for building information-oriented digital environments that are easier to find, understand, use, etc. I approach it by integrating information architecture with digital service design, supporting experience strategies.

Experience

Technical Consultant | Economic Development | Bioeconomy at Invest Paraná (2024 - current)
Doctoral Researcher in Design for Sustainability at Federal University of Paraná (2021 - 2024)
Experience Design Manager at Mirum Agency
UX Design Lead / Specialist at Mirum Agency
Co Founder | Design Consultant at Prisma Design Studio
UX & Service Designer Consultant at Flutter Innovation
UX Designer Senior at Designit
Information Architect at Elabora
Interaction Designer & Product Owner at Instituto Eldorado

Education

PhD in Design with focus on Transparency for Sustainability on Digital Services at UFPR (2024)
MSc in Design with focus on Transparency for Sustainability on Digital Services at UFPR (2020)
Specialization in User-Centered Design at Universidade Positivo (2013)
Bachelor's in Computer Engineering at PUC-Campinas (2006)

Google Sites

Report abuse