The teamProject ManagerProduct OwnerStrategyDesignMediaCreativeContentTecnologySEOBusiness Intelligence
My CompetencesUX ResearchProduct DesignDesign Leadership
Year2019
ContextThis project was part of Google News Initiative (GNI) Contributions Lab program, which enables news organizations to build robust digital contribution / membership models, for the sustainable creation of quality journalism without restricting content to consumers. Project GoalsThe project was part of a Latin America wave, aimed to surface pain points, learnings, and build a playbook / toolkit for Contributions that GNI can share with the news industries in Latin America:
produce best practices and tools for building and optimizing contributions models;
test out hypotheses on the conditios and activities that contribute to sucessfull contribuitions;
inform efforts to accelerate contribution models for mid-size and small news organizations.
My ContributionI was responsible for leading Design efforts, driving the project from planning to execution, addressing: Planning