Planning and designing a News Contribution Model

Person reading a newspaper. Photo from Unsplash by Roman Kraft.

OrganizationsGoogle News Initiative (GNI)Mirum AgencyUOL EsportesAzMinaRepórter BrasilBrasil 247
Digital News
The teamProject ManagerProduct OwnerStrategyDesignMediaCreativeContentTecnologySEOBusiness Intelligence
My CompetencesUX ResearchProduct DesignDesign Leadership
ContextThis project was part of Google News Initiative (GNI) Contributions Lab program, which enables news organizations to build robust digital contribution / membership models, for the sustainable creation of quality journalism without restricting content to consumers.
Project GoalsThe project was part of a Latin America wave, aimed to surface pain points, learnings, and build a playbook / toolkit for Contributions that GNI can share with the news industries in Latin America:
  1. produce best practices and tools for building and optimizing contributions models;
  2. test out hypotheses on the conditios and activities that contribute to sucessfull contribuitions;
  3. inform efforts to accelerate contribution models for mid-size and small news organizations.
My ContributionI was responsible for leading Design efforts, driving the project from planning to execution, addressing:
  • Discuss the program, timeline and expectations;
  • Team timeline and deliverables;

  • Survey and interview guide;
  • Core elements of strategic and technical audit;
  • Recommendations and implementations report;
  • Tactics library for the playbook;