Audit and redesign of a cosmetics e-commerce customer experience

Design concept. Photo from the project archive.

OrganizationsMirum Agency
Grupo Boticário
The teamProject ManagerProduct OwnerDesignMediaCreativeContentTecnologySEOBusiness Intelligence
My CompetencesUX AuditUX ArchitectureDesign Leadership
ContextThe project, which was focused on branding, ended up scaling up and becoming a 360o review of the business. In this scenario, Mirum Agency carried out a full digital diagnosis of The Beauty Box e-commerce, identifying several opportunities that contributed to the business and platform redesign.
My Contribution
  • Projects scope formulation and participation in the bidding processes. 
  • Practical leadership of Design and other technical teams, from Discovery to Build and Delivery phases.
Project framework